Chat Now


Last updated demand: March 18th, 2020

Lap phuong Rubik

Our Demands

We are looking for:
1. Buyers: Companies have demand for materials, tools, machinery and equipment in the bakery industry and F&B:
– Distributor (wholesale, retail).
– Dining restaurants.
– Confectionery factories.
– Importers (to the Japanese market) on the ingredients of the bakery industry.
2. Investor:
We are a new generation company (Digital transformation) operating in the field of food distribution for B2B. We take technology as a basis to optimize operations and enhance customer experience. We are currently looking for investors to develop F&B marketplace platform.


Company Info

Established: 2015
Nationality: Vietnam
Number of Employees: From 20 to under 200 employees
Sales: Mr. Tran Trung Hieu
Industry: Retail/Wholesale Business & Distribution & Franchising
Our Partners / Our Customers / Our Clients:

1. History of company
Established since 23/01/2015, Rubik Joint Stock Company has distributed ingredients, accessories, machines, equipment for dessert (baking)/coffee and milk tea industries. Rubik’s target customers are confection manufactories, bakeries/cafeterias/milk tea houses in Central Highlands, Southern Central and the South of Vietnam.
The company’s head office is located in HCMC while other two branches are operated in Quy Nhon City and Phan Rang City.
Rubik is currently the exclusive distributor in the South of Vietnam for Farina Food Join Stock Company (; authorized distributor of Honoroad Vietnam; exclusive distributor of Hoang Lam Food Commerce and Technology Joint Stock Company ( in the Southern Central of Vietnam; distributor of Develing International Vietnam Limited Company; dealer of Asia Chemical Corporation (ACC) and many other well known brands.

2. Main product and services
Rubik provides ingredients, machines and equipment in dessert (baking), coffee and milk tea industries.
Main products:
– Pre-Mixed flour (sponge cake, cupcake, muffin, mochi bread…);
– Fillings/stuffing for bread, fillings/stuffing for moon cakes, fillings/stuffing for mochi;
– Topping cream;
– Bread improver, cake stabilizer, jellies, icing suger and other bakery ingredients;
– Concentrated flavouring;
– Chocolate compound, cacao powder;
– Butter, chesse, B.O.S;
– Dairy products, non-dairy creamer, material fat powder;
– Machines, accessories, equipment for baking;
– Ingredients for milk tea, coffee.

3. Strengths and competitive advantages
Rubik is the exclusive distributor for some products so the company is granted an advantage in the market.
Rubik deals directly with manufacturers and importers in the industrial segment so the price is very competitive comparing with competitors.
b.Distribution system
Applying technology (e.g. ERP, CRM, automation…) in business operation helps Rubik deal directly with whole-sale end-users including bakeries and cafeterias without intermediate parties. Therefore, the company has an advantage of:
Understanding customers, markets and providing quick reactions/feedbacks.
Personalizing for each customer, offering cross-sales which would be challenging if dealing with intermediate parties.
Having a various number of customers especially in the South of Vietnam.